← back to the board · all wave-1 PRDs
Status: Made as v2b (finals2/CL17-v2b-final.png). Waiting for your approval (board row RV-CL17-V2b), a G7 run and upload.
| Ad | CL17 · static 4:5 (v2b replaces the 3-card carousel if approved) |
| ad_id | uki-ad-20261012-007 (16-pilot/mint-CL17.json) |
| Objective | Conversion: WhatsApp booking of the RM198 first trial, judged on cost per booked trial from the chat log + the per-ad code, never on cost per chat alone (map-v4 objective). |
| Offer line | 首次细胞光体验 RM198 |
| Type · pain | comparison · pain A: breakouts that keep coming back after bottle after bottle of skincare |
| ICP | Women about 25-40 within ~8 km of The Park, Bukit Jalil whose breakouts keep coming back after switching skincare (07-icp-pain-usp/ICP-MAP.md §0 point 1: Jev picked this segment 0.49 vs next 0.19; the product-switching loop is its strongest angle, 0.77). |
| Hook (map-v4) | 「出门一定戴口罩，就怕被看到脸上的痘痘？」 (v2b carries the mask situation as bubble 2, not as a headline) |
| Structure from | map-v4 CL17 (concerns vs answer, PIN-PA-0038 layout); your board note 'just the CellLight machine, not the handheld' (review.json RV-CL17-V2b). Note: v2b shows her worries in words, not visible breakouts. |
| Chain so far | brief atom-brief-ukiyo-newbatch-cl17 · visual evidence atom-visual-evidence-ukiyo-newbatch-cl17 · canvas atom-canvas-atom-ukiyo-macbook-air-2-01284 (16-pilot/onchain/canvas-CL17-v2b.out); edited from v2 canvas 01283 (handheld removed, machine centred; inpaint + alpha re-place, no regeneration) |
| File | ~/.zennith/state/ukiyo-winning-ads-2026-10-10/16-pilot/finals2/CL17-v2b-final.png |
A 4:5 static on a cream ground, split by a thin rule. Left 「你担心的：」 with three olive chat bubbles in her words. Right 「我们怎么做：」 with the whole CellLight III machine (PRO sheet, its own printed 'Cell Light III Platinum'), a boxed offer line and 效果因人而异 under it. Real UKIYO logo bottom-centre.
Copy on the image (exact):
Audit: No G7 on v2b yet. The last G7 was v2: 8.6/10 'GOOD' (16-pilot/audit/g7-CL17-v2.log).
| Ref | Source (file · record) | Signal | We copy | Never copy |
|---|---|---|---|---|
| PIN-PA-0038 'your concerns : our solution' | 14-comparison-reworks/refs/COMPARISON-REFS.md §4; thumbs/px-PIN-PA-0038.jpg | pin, no run data | Worries as chat bubbles on the left, the answer on the right. | its product and words |
| Deluv MS-A07 feared process ✗ then calm | 03-market-skin/library.json record MS-A07 (982923957460994) | MY · 152 days running | Name the feared process, then show the calm session. | the 99% claim; the extraction (去油粒 / 挤) framing |
| Dr Stan 807-004 'No pills. No needles.' | 02-drstan-winners/WINNERS.md §'#6 drs-ad-20260807-004' | 6 bookings | Fear named, then disproved. | doctor talking head; surgery / needles framing |
| Paid video seconds | 0 s of Wan 3.0 i2v |
| Est. USD (one fire per shot) | $0.00 at 1080p ($0.00 at 720p); $0.00 if every shot needs one retry |
| Voice take | none |
| Keyframes / statics | codex-image-gen or local composite, $0 (subscription / local) |
legal_scan.py --selftest PASS, then legal_scan.py 24-wave1-prd/wave1-lines.json: CL17 pass (hook + 7 on-screen + 0 voice lines). Hits: none. Review flags: none.
Extra code check for the scanner's known blind spots (17-dpl/COMPLIANCE.md §3) and this run's rules (放松 / 舒缓 / 健康 / Korean claims / eye shields): none found.
Exception: v2b opens on her worries in words, not on visible breakouts (your 'just the CellLight machine' choice on RV-CL17-V2b). If the wave needs every CellLight ad to open on visible skin, the real-pain cards (finals2/CL17-c1-rp-final-bl.png, c2-rp2) are the alternative.
Rules held (where they apply to this ad): real pain first; results only as how skin looks + 效果因人而异; offer line only (no visit details); no relax / lie-back / feel lines; no eye-shield mention; no 'you have X'; generated people never pose as customers; before/after only from the real UKIYO client; device = the cream paddle with the red light-bar, never the purple-logo head; machine keeps its own 'Cell Light III Platinum' print; aesthetician at the head of the bed.
Every Wan clip and every final lands on chain at action time: S3 copy, then a G5 video/canvas atom parented to this ad's visual-evidence atom, then the /approvals row (CLAUDE.md forward-emission rule).