← back to the board · all wave-1 PRDs
Status: Needs 2 keyframes made and approved (left panel), then 2 paid clips + voice take + edit. Right panel = approved library blocks.
| Ad | CL18 · reel 9:16, split screen · ~18.7 s |
| ad_id | uki-ad-20261013-006 (16-pilot/mint-CL18.json) |
| Objective | Conversion: WhatsApp booking of the RM198 first trial, judged on cost per booked trial from the chat log + the per-ad code, never on cost per chat alone (map-v4 objective). |
| Offer line | 首次细胞光体验 RM198 |
| Type · pain | comparison · pain C: small bumps and red dots: 一粒粒的闭口、小红点、红红的痘印, oily T-zone (re-anchored 13 Oct; was 'trial veteran') |
| ICP | Same catchment; small bumps and red dots she covers every morning (map-v4 pains.C, re-anchored 13 Oct from the 'trial veteran' segment, ICP-MAP.md §0 point 2, 1.80). |
| Hook (map-v4) | 「左边：每天遮的小红点。右边：先看肤况，再做细胞光。」 |
| Structure from | map-v4 CL18 picture_and_structure: split reel; left her morning concealer over small red dots, day after day; right the skin check, then CellLight on the cheek (approved video blocks); real before/after end beat (1.5 s, with its disclosure); end card. Left = her own routine, never another salon (changed_after_jev). Side-by-side opening from Kinohimitsu (COMPARISON-REFS.md §6). Obvious red dots are allowed here because it is a comparison ad (operator 13 Oct rule). |
| Chain so far | brief atom-brief-ukiyo-newbatch-cl18 · visual evidence atom-visual-evidence-ukiyo-newbatch-cl18 |
| Ref | Source (file · record) | Signal | We copy | Never copy |
|---|---|---|---|---|
| Dify MS-A23 'been to so many salons' | 03-market-skin/library.json record MS-A23 (1061082566057013) | HK · 467 days running · no still captured | The pain aimed at a routine that keeps failing, not at her face. | 地表最強 / 最快 superlatives; 暗瘡 treatment claims; naming or implying another salon (map-v4 CL18 changed_after_jev: her own routine 0.88 vs another salon 0.66) |
| Kinohimitsu 'A versus B, the difference?' | 14-comparison-reworks/refs/COMPARISON-REFS.md §6 (AD-KINOH-0010, 1012533634783007); thumbs/px-KINOH-0010.jpg | MY · 161 days running | Two side-by-side pictures in the first seconds and a 'what's the difference' framing. | the collagen product and box; the age framing (25 vs 35) |
| UKIYO approved 08 reel (Leave it to me) | ~/.zennith/state/ukiyo-celllight-w1/addon-08-09-11/edit-remotion/out/build-manifest-08.json | ad uki-ad-20261009-004 · RM99 v5b approved 10 Oct (videos 00168-00173) | The approved pictures and their order: bumps first, skin check, CellLight, machine, end card. | its RM99 card; its old voice-over; ORIG08's burned-in captions (the 08 build crops them out with zoom 1.6) |
| UKIYO reel 01 (real CellLight before/after) | ~/.zennith/state/ukiyo-celllight-w1/reel01-real-ba/STATUS.json; reel01-paid-master.mp4 | video atom 00132 · approved 2 Oct, publish-held | The real client's before/after and the real session. | the off-pain dullness segments; any line that promises an effect |
| # | Time (s) | Source | On screen | Camera | Text on screen | Voice-over | Engine · cost |
|---|---|---|---|---|---|---|---|
| 1 | 0.0-4.8 (4.8) | LEFT half: KEYFRAME TO MAKE L1 (see below) | Hands only: a makeup sponge dabs concealer over small red dots on a cheek at the mirror | near-still, small sponge dabs | 左边：每天遮的小红点 | 左边，是每天早上遮的小红点。 | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 5 s (centre-cropped to the left half) · $1.00 |
| 2 | 4.8-9.6 (4.8) | LEFT half: KEYFRAME TO MAKE L2 | Another morning: a fingertip blends concealer over the same dots, a different top | near-still | 每天早上 | 每天遮一层，不如先看看皮肤要什么。 | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 5 s (left half) · $1.00 |
| 3 | 0.0-9.6 (9.6) | RIGHT half (runs beside the left): ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/SkinCheck/SK01_SkinAnalysisLaptopOTS/UKIYO_SK01_skin-analysis-laptop-ots_Reel01_v1.mp4 (2.25 s, approved 2 Oct, INDEX.json SK01) 0-2.25 · ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/CellLight/CL02_HandpieceJawPressSide/UKIYO_CL02_handpiece-jaw-press-side_R3_v1.mp4 (3.0 s, approved 2 Oct, INDEX.json CL02) 2.25-5.25 · ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/CellLight/CL01_HandpieceJawCloseAbove/UKIYO_CL01_handpiece-jaw-close-above_R3_v1.mp4 (1.7 s, approved 2 Oct, INDEX.json CL01) 5.25-6.95 · ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/CellLight/CL09_HandpieceCheekDiagonalHold/UKIYO_CL09_handpiece-cheek-diagonal-hold_Reel01_v1.mp4 (1.46 s, approved 2 Oct, INDEX.json CL09) 6.95-8.4 · ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/CellLight/CL07_HandpieceJawGel3Q/UKIYO_CL07_handpiece-jaw-gel-3q_Reel01_v1.mp4 (2.75 s, approved 2 Oct, INDEX.json CL07) 8.4-9.6 |
Skin check, then the cream paddle with red light on cheek and jaw, hands from the head of the bed | each block's own move | 右边：先看肤况，再做细胞光 | 右边，是先看清楚肤况，再做细胞光。 | library blocks, $0 |
| 4 | 9.6-12.2 (2.6) | Full frame: ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/CellLight/CL03_HandpieceCheekShields/UKIYO_CL03_handpiece-cheek-shields_R3_v1.mp4 (3.3 s, approved 2 Oct, INDEX.json CL03) |
Paddle on the cheek, red glow | slow press | 效果因人而异 (small) | 让小红点看起来没那么明显。 | library block, $0 |
| 5 | 12.2-13.7 (1.5) | Real before/after, pair 1: ~/.zennith/state/ukiyo-celllight-w1/R6/ba/reel01-ba1.png (pair 1, 722×483) | Before = red, flushed cheek with small marks; after = calmer, more even; face pixelated | static, 3% push | 真实客人 · 细胞光 · 未修图 · 效果因人而异 / 细胞光 × [N] 次 · [N] 周 | 这是客人的前后，效果因人而异。 | real photo, $0 |
| 6 | 13.7-18.7 (5.0) | End card (static, built in the edit) | UKIYO logo + offer | static | 首次细胞光体验 RM198 / WhatsApp 预约 / 效果因人而异 | 首次体验，WhatsApp 我们。 | edit, $0 |
Keyframes to make (before any paid fire):
| Id | For shot | Reskin from (exact frame) | Change | Also | Engine |
|---|---|---|---|---|---|
| L1 | 0.0-4.8 left | ~/.zennith/state/ukiyo-celllight-w1/reel01-real-ba/reel01-paid-master.mp4 @ 11.9 s (mirror close, her hand at the chin) — no decoded concealer reference exists in lanes 03 / 13 / 17 (searched 13 Oct), so this UKIYO-approved mirror frame is the nearest geometry | Hands only: crop to cheek + hand at the mirror; a sponge with concealer pressed over a few small red dots; remove the burned-in caption and corner logo; plain wall; new generated identity; subject centred so a 540-px centre crop holds | skin texture: ~/.zennith/state/ukiyo-celllight-w1/addon-08-09-11/orig/R10-leave-it-to-me_797ed212.mp4 @ 2.0 s (approved 08 bumps) | codex-image-gen --mode edit, $0; 5-point keyframe audit + board review |
| L2 | 4.8-9.6 left | ~/.zennith/state/ukiyo-celllight-w1/addon-08-09-11/orig/R10-leave-it-to-me_797ed212.mp4 @ 2.0 s (tight cheek with small bumps, no hands) | Add one fingertip blending concealer over the dots; another top colour at the frame edge; crop below the eyes; remove burned-in caption and logo | L1 for the same skin and light | codex-image-gen --mode edit, $0; audit + board review |
Every keyframe with a person passes the 5 checks in ukiyo-celllight-w1/KEYFRAME-AUDIT-CHECKLIST.md (aesthetician at the head of the bed, ≤2 hands joined to arms, handpiece with its hose, a reskin not an invention, head/face orientation 1:1 with the reference), plain background, mild skin in treatment shots, no lettering on handpieces.
Wan motion lines (motion only; the scene is locked by the start frame):
Fire one shot per command: bash skills/video-gen/scripts/wan3-i2v-fire.sh --start-image-url <keyframe S3 url> [--end-image-url <url>] --prompt-file <motion line> --duration <s> --resolution 1080p --aspect 9:16 --audio false --ad-id uki-ad-20261013-006 --out <path>. Complete payload only (the endpoint queues before it validates). Each clip: full-size frame check, scene-cut check, then on chain before the edit.
Voice pace (target 4.5-5 syllables/s, gaps ≤0.6 s):
| Time (s) | Line | Syllables | Syl/s |
|---|---|---|---|
| 0.0-2.6 | 左边，是每天早上遮的小红点。 | 12 | 4.62 |
| 2.8-5.6 | 右边，是先看清楚肤况，再做细胞光。 | 14 | 5.0 |
| 5.8-8.8 | 每天遮一层，不如先看看皮肤要什么。 | 15 | 5.0 |
| 9.4-11.8 | 让小红点看起来没那么明显。 | 12 | 5.0 |
| 12.0-14.6 | 这是客人的前后，效果因人而异。 | 13 | 5.0 |
| 15.0-16.8 | 首次体验，WhatsApp 我们。 | 8 | 4.44 |
Gaps between lines (s): [0.2, 0.2, 0.6, 0.2, 0.4]. All within 0.6 s.
Sound and edit: Edit in the 08/11 pipeline (ukiyo-celllight-w1/addon-08-09-11/edit-remotion/build.sh, planner make_spec_v5.py with PRICE=RM198): music bed ~/.zennith/state/ukiyo-celllight-w1/R3/wan/bgm/rm99-00060.wav (117.5 BPM, full range) 6 dB under the voice and full between lines; gates duck_check.py (exit 7), seam_check.py, blackframe_check.py; voice checked word by word with R6/wan/tools/vo_check.py (one Whisper process at a time on the Air). Voice gaps ≤0.6 s; slow real footage plays at 1.3-1.6x; machine beats about 1 s. Split layout: two 540×1920 halves, labels at the top, text kept above the bottom third.
Voice: One continuous voice take, voice-locked to R3's voice: ukiyo-celllight-w1/R6/wan/tools/fire_wan_r2v_voice.py --voice-ref addon-08-09-11/vo/r3-voice-ref.wav (Higgsfield; HF_ENV_FILE=~/.zennith/secrets/higgsfield.env). Target 4.5-5 syllables/s; the operator hears the take alone before the edit.
| Paid video seconds | 10 s of Wan 3.0 i2v |
| Est. USD (one fire per shot) | $2.00 at 1080p ($1.00 at 720p); $4.00 if every shot needs one retry |
| Voice take | ~17 s, ≈29.8 Higgsfield credits (planning rate 1.75/s, not in the USD figure) |
| Keyframes / statics | codex-image-gen or local composite, $0 (subscription / local) |
legal_scan.py --selftest PASS, then legal_scan.py 24-wave1-prd/wave1-lines.json: CL18 pass (hook + 8 on-screen + 6 voice lines). Hits: none. Review flags: none.
Extra code check for the scanner's known blind spots (17-dpl/COMPLIANCE.md §3) and this run's rules (放松 / 舒缓 / 健康 / Korean claims / eye shields): none found.
Rules held (where they apply to this ad): real pain first; results only as how skin looks + 效果因人而异; offer line only (no visit details); no relax / lie-back / feel lines; no eye-shield mention; no 'you have X'; generated people never pose as customers; before/after only from the real UKIYO client; device = the cream paddle with the red light-bar, never the purple-logo head; machine keeps its own 'Cell Light III Platinum' print; aesthetician at the head of the bed.
Every Wan clip and every final lands on chain at action time: S3 copy, then a G5 video/canvas atom parented to this ad's visual-evidence atom, then the /approvals row (CLAUDE.md forward-emission rule).